ICRO Coatings announces the launch of a collaboration with Nippon China through a strategic agreement focused on the Chinese market.
This initiative is part of the development path of both companies in China and aims to improve market coverage and the effectiveness of the offering across the territory through a more integrated and complementary approach.
The agreement is based on the initial entry into five new macro-areas, introduced through the Nippon China network, which represent the operational starting point of the collaboration.
The partnership builds on and further enhances the existing collaboration with ICRO Jinhua, strengthening ICRO’s industrial presence in the country and enabling a more targeted response to local market needs.
By integrating ICRO Coatings’ technological expertise in coating systems with Nippon China’s deep knowledge of the Chinese market and its distribution network, the collaboration aims to develop high-performance, low environmental impact solutions, with a particular focus on the furniture sector for both indoor and outdoor applications, as well as industrial and artisanal sectors.
The main development areas include:
- advanced UV technologies
- water-based coating systems
- low environmental impact solutions
- aesthetic research and surface innovation
The initiative, developed thanks to the synergistic collaboration between Mr. Zhang Lie (Furniture Commercial Director of Nippon China) and Mr. Lian Shi Bin (Technical Director of Nippon China), Antonio Lepore (Commercial/Technical Director China of ICRO Coatings), and Mr. Cao Xi (Country Manager China of ICRO Coatings), further strengthens ICRO’s presence in the Chinese market and confirms the company’s commitment to developing increasingly advanced solutions aligned with the needs of local markets.
